• Nov 26, 2025 Emotional Branding The New Paradigm For Connecting Brands To People connected customers are more likely to recommend brands. - Brand Differentiation: Emotional branding helps brands stand out in crowded markets. The Fundamentals of Emotional Branding Core Principles 1. By Marco Ankunding
• May 11, 2026 Archetypes In Branding A Toolkit For Creatives And Strategists n using archetypes in branding? Common pitfalls include overgeneralizing archetypes, creating inauthentic representations, or relying too heavily on stereotypes. It’s important to tailor archetypes to the brand’s unique identity and audi By Katelin Barton
• May 19, 2026 Branding In Five And A Half Steps it adaptable and practical regardless of company size. What common mistakes should brands avoid when following the 'Five and a Half Steps' approach? Brands often neglect the half step of ongoing evaluation, fail to define By Noel Mertz
